New blog posts

What to Do After Dropping Your iPhone in Water
What to Do After Dropping Your iPhone in Water

May 23, 2017 by Administrator

Dropped your iPhone in the water, the toilet,...

Job Opportunity - Medical Device Director of Market Development
Job Opportunity - Medical Device Director of Market Development

May 22, 2017 by Administrator

Medical Device Director of Market Development...

Job Opportunity - Medical Device Marketing Market Access – Diabetes
Job Opportunity - Medical Device Marketing Market Access – Diabetes

May 22, 2017 by Administrator

Medical Device Marketing Market Access...

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January

Med Tech Monday Was a Huge Success #MedTechMonday #MedTech

Med Tech Monday Was a Huge Success #MedTechMonday #MedTech

Posted on Jan 28, 2017 by Administrator

On Monday January 23, 2017 the Med Tech Directory produced the event Med Tech Monday. The event was held at the Atrium Hotel in Irvine, CA. This one day medical device conference brought together influencers fom around the country. There were presentations by speakers and startup pitches. There were discussions on a myriad of topics. IP and your medical device, Cybersecurity and the Internet of things, the next 100 days in the medical device space, marketing your medical...
Should large, established businesses embrace lean startup principles to become more competitive?

Should large, established businesses embrace lean startup principles to become more competitive?

Posted on Jan 27, 2017 by Administrator

Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt like every thing had to be absolutely perfect the first time we shared it with others. Almost as if we were going to be judged and evaluated on getting it right the first time around. We probably were.  Unfortunately, we live in a society where we often place too much value in “doing...
Job Opportunity - Medical Device - Senior Manager of Global Marketing

Job Opportunity - Medical Device - Senior Manager of Global Marketing

Posted on Jan 27, 2017 by Administrator

A highly profitable Device company in the SF Bay area is adding an upstream marketing position to their Global team. Duties will include market analytics, portfolio planning and defining user requirements as well as planning and executing global product launches. You will work closely with regional counterparts to help them adapt your global strategies for the local markets, including in the US. Qualifications: -5+ years of marketing experience in the Medical Technology industry -2+...
Employment Opportunity - Manager of Portfolio Marketing – Surgical Devices

Employment Opportunity - Manager of Portfolio Marketing – Surgical Devices

Posted on Jan 27, 2017 by Administrator

A highly profitable Med Device company in the Phoenix area is expanding their surgical instrument portfolio and needs a Manager or Senior Manager to lead their upstream marketing activities. This is a broadly defined assignment that will include long term strategic planning, forecasting, product positioning and creating strong business cases for new product opportunities. A significant part of the job is to bring the Voice of the Customer into the new product development process,...
This Conference Outlined the Year Ahead for the Growing Medtech Industry

This Conference Outlined the Year Ahead for the Growing Medtech Industry

Posted on Jan 26, 2017 by Administrator

The issue of health care affordability continues to be a major hot-button political and economic issue for the US. But while drug prices and the Affordable Care Act have been firmly entrenched in the crosshairs of public debate, what isn’t receiving nearly enough attention is the growing trend of technological innovations being introduced into the medical space that hold the potential to create enormous positive impact in modernizing healthcare treatment, driving significant...
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