New blog posts

There are 21 Diferent Types of Brands.  Do you Know all of Them?
There are 21 Diferent Types of Brands. Do you Know all of Them?

Feb 20, 2018 by Administrator

We often talk about “brand” as if...

Why Taking Fish Oil Can Improve Your Health And Wellness
Why Taking Fish Oil Can Improve Your Health And Wellness

Feb 20, 2018 by Administrator

Over the last couple of decades the qualities...

3 Tips to Improve Your Digital Employer Brand
3 Tips to Improve Your Digital Employer Brand

Feb 18, 2018 by Administrator

Attracting talent to your organization is...

View all blog entries →

Med Tech Licensing Gets You OPR – Other Peoples Resources

Posted on Feb 9, 2018 by Administrator

Med Tech Licensing Gets You OPR – Other Peoples Resources

Licensing creates a partnership that’s really just the tip of the iceberg. If you’re a small business or start-up, licensing opens a door of opportunity. It give you access to more than just an IP…it gives you access to valuable OPR – other people’s resources.

OPR is a great strategy for start-ups and small businesses that often have limited resources. Sometimes it’s capital, but it usually distribution, marketing, manufacturing, or other resources your licensing partner can offer.

I talk about this in both the Licensing Mastery and IP Business Builder training courses – there is no shortage of resources. They are out there. You just have to know how to acquire them, and licensing allows you to do that.

When you acquire a license, what you’re doing is opening up a partnership. The license gets you in the door. What you have to understand is through that license, once you acquire it, you have a tremendous partner. You could be a one or two person business operating out of a garage, and if you acquire a license, for example to a major studio movie, you are suddenly part of a big family of companies that are operating as licensees of a very large multi-national global company.

Well, guess what? Behind that company there are all these divisions that reach out into many markets. The have marketing initiatives going on, and what they are in need of is products or services for these initiatives. Once you become a licensee, you open the door to get access to all those resources within that organization because you are part of the organization.

What I talk about in IP Business Builder is how to capitalize on the opportunity to open the door with a major licensor. When I was on the studio side, companies that acquired the license to a big movie franchise opened the door beyond those properties. A couple of them wound up getting millions of dollars in business just on the premium and promotions from the field marketing and DVD divisions. Plus there were many other places they could go simply because they were a licensee, and now had access to bigger retail opportunities.

This happens across the board when you’re licensing entertainment, video games, brands, sports, technologies, or any number of other types of IP. Once you get that license, you’re opening the door to OPR – other people’s resources.

If you’re ready to find out how you can tap OPR for your business or startup, contact me today. We’ll have a short discussion about your licensing options and how I can help you capitalize on those opportunities. But don’t wait too long.  The market is always changing and if you don’t take action, you’ll wind up missing some great opportunities.


https://www.cashnowoffer.com/sell-your-strips/diabetic-lancets/

Feb 21, 2018

http://www.insperity.com

Feb 20, 2018

http://gtreasury.com/

Feb 15, 2018

http://gatewayrecruiting.com/

Feb 15, 2018

http://gatewayrecruiting.com/

Feb 15, 2018

http://www.theblakeproject.com/un-conference/permalink/360-degrees-bra

Feb 10, 2018

http://www.medicalsupplies.gustavines.com

Oct 30, 2017

http://conta.cc/2xWiX0d

Feb 13, 2017

http://www.biomomentum.com/en/Testing-Services.html

Jan 19, 2017

http://www.swanvalleymedical.com

Jun 23, 2017

Sponsored listings

http://www.theblakeproject.com/un-conference/permalink/360-degrees-bra

At our 6th Un-Conference in San Diego marketers will gain the tools and...

http://bit.ly/2hZz6tg

The Med Tech Directory presents Med Tech Monday, a one-day medical device...

http://conta.cc/2xWiX0d

  Our organization was established to support Med Tech entrepreneurs who have...

https://www.facebook.com/NewVideosSite/

NewVideos.com is a leading global website of video sharing entertainment....

https://www.linkedin.com/groups/4372308

This is the Maketing and Sales sub group of the world's largest Medical...