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Building Human-Centric Brands

Posted on Dec 7, 2017 by Administrator

Building Human-Centric Brands

 

The world needs the warmth of human-centric brands now more than ever. B2B and B2C brands that recognize this are quickly adopting human qualities to attract customers in the human-centric era.

This requires unlocking customers’ latent anxieties and desires through social listening, netnography, and emphatic research. To effectively address these anxieties and desires, marketers need to build the human side of their brands. The brands should be physically attractive, intellectually compelling, socially engaging, and emotionally appealing while at the same time demonstrate strong personability and morality.

Few brands are prepared to do what is necessary to get closer to those that are most important to their future.

For 50 marketers that are committed to building human-centric brands, The Blake Project and Branding Strategy Insider have designed a uniquely powerful learning experience. We call it The Un-Conference: 360 Degrees of Brand Strategy for a Changing World.

It’s unlike any other branding or marketing conference you’ve attended before:

  • Everyone in the room is an expert and gains from the sum of the expertise in the room.
  • Our competitive learning format is fun, energized and impactful.
  • The walls are down, there are no podiums or stages, there is no hierarchy – your uniform is jeans.
  • The focus is on learning outcomes, not ticket sales.
  • Small is powerful, with only 50 marketers participating in hands on learning.
  • This is marketing’s ONLY issues-based, problem-solving event.
  • As in your marketplace, some will win, some will lose, all will learn.

No Attendees. Only Participants.
The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you on a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers in a unique environment. The challenges you’ll tackle are based on and influenced by the actual issues that you and other participants are facing.

In April of 2018, our 6th annual event, through the lens of Keeping Brands Human, we’re taking a close look at the shaping forces occupying the intersection of brand strategy and technology. Some of the topics we’ll cover include: Building Brand Admiration, How Participation Drives Brands, Creating Frictionless Customer Experiences, Disruptive Marketing Trends, Building Emotional Connections, Encoding Brands In The Mind, Brand Storytelling, Brand Leadership, Digital Strategy, B2B Brand Strategy and more.

The Un-Conference is highly interactive and designed to question assumptions, taking participants on searching journeys to arrive at new and optimistic decisions about their competitive future.

It all takes place at The Hard Rock Hotel, San Diego, California April 2 – 4, 2018.

Our schedule…

Monday, April 2nd – Kickoff Mixer: 7- 9pm at The Hard Rock Hotel Rooftop Pool

Tuesday, April 3rd – Day 1: 8am – 5pm, at The Hard Rock Hotel / 6:30pm – ? Team building event and dinner

Wednesday, April 4th – Day 2: 8am – 5pm, at The Hard Rock Hotel


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