New blog posts

How to Use Licensing to Scale Up Your Revenues
How to Use Licensing to Scale Up Your Revenues

Oct 15, 2017 by Administrator

A cyber security company with a patented...

Job Opportunity - Associate Medical Sales Representative  Mountain View, CA
Job Opportunity - Associate Medical Sales Representative Mountain View, CA

Oct 15, 2017 by Administrator

Company Overview: This innovative,...

Reasons People Receive Transfusions
Reasons People Receive Transfusions

Oct 15, 2017 by Administrator

Blood transfusions are a very common medical...

View all blog entries →

Creating an IP “Perception of Value”

Posted on Oct 8, 2017 by Administrator

Creating an IP “Perception of Value”

 

When licensing your intellectual property, the main objective is to create a perception that your IP is valuable to the licensee and it’s in their best interest to license it.

Here are 3 secrets to creating the perception of value:

  1. A prototype that clearly illustrates the functionality, creativity and utility of your IP is your most important tool. We live in a tangible world, and the impact of being able to hold and try a new product vs. describing it or showing a drawing, is substantial. Videos, animation, and 3D printing are some low cost ways to create a “tangible” sample of your IP. One of my clients created a short video to “show” how their sound technology worked.
  2. The second and often overlooked secret is providing relevant market data. The key here is “relevant”. Some company teams where many hats while others have larger staff. Your presentation has to include the critical market data they need to make a decision. But don’t just spit out a bunch of facts. The information must by weaved together to create perceptions of the IP value. I often start my presentations with the problem/solution information. The bigger the problem the more “valuable” the solution. That is supported by market statistics, customer testimonials, competitive products, focus groups, and other information to reinforce the IP value.
  3. You’re creating a partnership and the perception of you is the third secret. Based on first-hand experience, I can tell you the perception of the IP owner and how easy (or difficult) I think they would be to work with is a real factor. People do business with people they like. Focus on success, supporting their efforts and working together.

Remember, companies don’t license IP, they license money. The more valuable a licensee perceives your IP , the more likely they will want to license it.

Rand Brenner

 


https://anthonybittarmd.com/

Oct 13, 2017

https://www.surgicaltools.com/

Oct 9, 2017

http://agiledatasites.com/

Oct 4, 2017

http://www.audemars.com

Oct 2, 2017

http://nectarpd.com/expertise/medical-scientific/

Mar 7, 2017

http://www.thermalspray.com

Apr 5, 2017

https://www.surgicaltools.com/

Oct 9, 2017

http://wayferry.com

Jun 27, 2017

Sponsored listings

http://www.americanpreclinical.com

APS is a State of the Art, AAALAC and ISO17025 accredited, USDA registered...

http://conta.cc/2tHC1s4

Our organization was established to support Med Tech entrepreneurs who have a...

https://www.facebook.com/NewVideosSite/

NewVideos.com is a leading global website of video sharing entertainment....

https://www.linkedin.com/groups/4372308

This is the Maketing and Sales sub group of the world's largest Medical...

http://www.Omnica.com

Omnica specializes in developing Medical Devices, In Vitro Diagnostic...